Are you building what your customers want, or are you just building? Many companies, old and new alike, fall into “the Build Trap,” building feature after feature without stopping to validate whether it’s what customers truly want and need. Melissa Perri advocates for using product management to help companies get out of that trap, because product managers look at the company goals, set product goals in alignment with the overarching objectives, and ask, “Where do we optimize this? And do these products help meet our users’ needs?”
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