Leading with Noble Purpose | Lisa Earle McLeod

June 1, 2017

Lisa Earle McLeod is the opening keynote speaker at Change Management 2017 and the author of "Leading with Noble Purpose." Lisa helps clients identify their noble purpose -- that is, how do they impact the lives of their customers? "When you make customer impact your noble purpose," says Lisa, "you actually make more money... Purpose-driven companies outperform the market by over 350%." Too often, companies are too attached to their business model, which "will destroy you." Lisa makes a compelling comparison between Blockbuster's attachment to its retail model and Netflix's dedication to bringing great entertainment to customers.

As a bonus, Lisa touches on how "the ability to attract top talent has become [a market] differentiator" for businesses today.

SolutionsIQ's Evan Campbell hosts at Change Management 2017 in New Orleans, Louisiana.

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